THE CORE TRANSFORMATION

Master B2B Like a Pro: 5 Smart Strategies Every Product Business Should Know

Step beyond D2C and start landing wholesale and stockist deals with confidence. This free guide shows you how to break into the B2B market—without the overwhelm.

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Hey, AmbItious E-Commerce Founders

You’ve nailed D2C.

Now it’s time to break into wholesale—without burning out.

You’ve built a strong online presence, orders are rolling in, but now you’re thinking bigger. You’re ready to land stockist deals, get your products into stores, and boost your revenue without doubling your workload.

This free guide gives you the 5 practical B2B strategies you need to start selling business-to-business with confidence—from building strong relationships to setting up seamless onboarding.

Inside, you’ll learn how to:

Identify your ideal wholesale buyer

Develop a pitch that gets noticed

Use platforms like Shopify to streamline the B2B journey

Nail your pricing and customer service

Embrace innovation to stay competitive

No fluff. No corporate speak. Just smart steps to help your product business grow into the B2B space with ease.

Product and Ecommerce Founders

Who Are Ready to Grow Beyond D2C

You’re in the right place if you’re a product or e-commerce founder who’s tired of flying blind with your finances.

This guide is designed for those who are scaling, but suspect there’s money being left on the table or worse, slipping through the cracks.

Whether you're unsure if your margins are strong enough, or you’re simply ready to work smarter with the help of tech like AI, this is for you. I created this to help founders like you finally see what’s working, what’s not, and how to take confident, profitable action.

You’re running an e-commerce or product-based business that’s growing—but not always profitably

You’ve had sales wins, but margins still feel too slim and cash flow is tight. You're ready to understand why and fix it..

You’re already dabbling in AI tools like ChatGPT, but haven’t used them for strategic decision-making

Marketing content? Sorted. Now you’re curious how to use AI for serious backend smarts like financial analysis and profitability.

You want clarity and confidence in your numbers (without needing to become a spreadsheet wizard)

You’re not an accountant—and you don’t want to be. You just want a better grasp on what’s really happening in your business finances.

You’re done making decisions based on gut feel alone

You’re craving structure, insight, and reliable tools to help you grow smarter—not just faster. This guide helps you make moves backed by numbers, not just vibes.

You didn’t start your business just to play small.

Tell the next chapter of your brand’s story—by stepping into wholesale with purpose.

Every product you create holds a story. And now, it’s time to share that story with more than just your online customers. Whether it’s on a boutique shelf, in a retailer’s catalogue, or in a curated marketplace—your brand deserves a bigger stage.

But here’s the thing: scaling into B2B requires more than crossing your fingers and saying yes to the next stockist enquiry. It takes strategy, systems, and a whole lot of confidence.

This guide is here to support the CEO in you—the one ready to stop winging wholesale and start building it like a pro. If you're ready to expand with intention, this is your moment to take the reins and grow the right way.

Because wholesale doesn’t have to mean more chaos. It can be the next step in your story—and the smartest one yet.

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THE FUTURE OF YOUR PRODUCT BUSINESS IS WHOLESALE-READY

B2B isn’t just a sales channel—it’s a growth strategy.

When built with intention, a B2B stream allows you to scale without doubling your effort.
It’s how product-based businesses increase volume, build brand visibility, and create reliable revenue—while serving more customers through trusted partners.

ask the right questions

Start Building a B2B Channel That’s Built to Last

When you know what to focus on, everything gets easier.

This free guide walks you through the key questions and strategies that help product-based businesses scale into B2B with purpose—not panic. You’ll learn what matters most at each stage, from identifying the right wholesale partners to creating an onboarding experience that sets your brand apart.

Whether you're looking to:

• Launch your B2B offer for the first time

• Strengthen your pitch and sales materials

• Set boundaries and expectations with retailers
—this guide helps you take strategic, profitable action with confidence.

this is my gift for you

The B2B Starter Playbook for Product-Based Businesses

Frequently Asked Questions

F A Q

What exactly is this guide?

It’s a free, practical resource that walks you through 5 key strategies to help your product-based business enter or optimise a B2B sales channel. Think of it as your beginner’s playbook for wholesale—no jargon, just smart steps.

Do I need to be ‘good at business’ to use this?

Nope! This guide is written in plain English, with straightforward steps whether you're new to B2B or already managing a few wholesale orders. It's built to give you clarity and confidence, not overwhelm.

Is this going to be too advanced if I’ve never done wholesale before?

Not at all. This guide is especially helpful if you’re just getting started. It covers mindset shifts, practical tools, and easy wins to help you dip your toes into B2B without diving into the deep end unprepared.

I’m already working with a few stockists. Will this still help me?

Absolutely. If you’re winging your onboarding, pricing, or customer service workflows, this guide will help you tighten up your process and scale with more ease.

Is this only for product-based businesses?

Yes—it’s been created specifically for e-commerce brands that sell physical products and are ready to explore wholesale, retail partnerships, or other B2B opportunities.

✳

GET READY TO GROW STRATEGICALLY

Your path to smarter B2B sales starts here.

You’ve got the products. You’ve built the brand.

Now it’s time to sell at scale—without sacrificing your systems, sanity, or margins.

This free guide will walk you through how to structure your B2B channel for real, sustainable growth. From onboarding retailers to building relationships that last, you’ll have everything you need to take confident action—your way.