THE BFCM BOOST YOU’VE BEEN LOOKING FOR

Avoid the 6 Profit-Killing BFCM Mistakes Most Product Businesses Make

Step confidently into the biggest sales season of the year. This free guide reveals the six most common traps e-commerce businesses fall into during BFCM—plus actionable fixes to protect your profit, streamline your operations, and thrive beyond the hype.

We can't wait to get this in your inbox!

First Name *

Last Name

Email *

I consent to receive communications and understand I can opt-out at anytime.

Hey, savvy product-based founders—

You’re prepping for BFCM. But is your profit prepped too?

You’ve done the work to create brilliant products, attract loyal customers, and build momentum. But the truth is, sales spikes don’t always mean more profit—unless you’re planning strategically.

This free guide reveals the 6 biggest BFCM mistakes most product businesses make—and how to avoid them.
From pricing and promotions to stock management and customer retention, you’ll learn:

– How to discount without destroying your margins
– The real cost of operational chaos (and how to dodge it)
– What to prep before the orders flood in
– How to avoid overspending, overstocking, or under-delivering
– Simple post-sale steps that make your next BFCM even better

No fluff. No “guru” speak. Just practical, profit-protecting moves you can start now to make this your most sustainable, successful BFCM season yet.

Product and Ecommerce Founders

Who Are Ready to Grow Smarter This BFCM (and Beyond)

You’re in the right place if you’re scaling your product-based business but feel like profit margins are thinner than they should be.

This guide is designed for founders who want more than just high sales volume. It’s for those who are ready to stop guessing, ditch the chaos, and take intentional, profitable action during BFCM.

Whether you’re unsure how deep to discount, struggling to manage inventory, or just want to feel confident in your numbers—this is your starting point.

You’re running an e-commerce or product-based business that’s growing—but not always profitably

You’ve had sales wins, but margins still feel too slim and cash flow is tight. You’re ready to understand why and fix it.

You’re already dabbling in tools like ChatGPT, but haven’t used them for strategic decision-making

Marketing content? Sorted. Now you’re curious how to apply smarter thinking to your backend systems, profit margins, and operations.

You want clarity and confidence in your numbers (without becoming a spreadsheet wizard)

You’re not an accountant—and you don’t want to be. You just want a clearer grasp on what’s really happening with your profit and costs.

You’re done making decisions based on gut feel alone

You want structure, insight, and smart tools that help you grow sustainably—not just faster. This guide helps you make numbers-backed moves, not just reactive ones.

You didn’t build your business to play small.

This BFCM, protect your profits—without sacrificing your momentum.

Every sale you make tells a story. But BFCM? That’s the chapter where things can either take off—or spiral fast.

You’ve got the vision, the products, and the customers. But now it’s time to step into the sales season with purpose, not panic.

Here’s the truth: making it through Black Friday and Cyber Monday profitably isn’t just about discounts and emails. It takes a clear plan, strong margins, and confidence in your numbers.

This guide is here to back the CEO in you—the one who wants to scale without second-guessing every move. If you’re done running on gut feel and guesswork, this is your moment to lead with clarity and strategy.

Because you shouldn’t have to burn out just to keep up.
You deserve a BFCM that grows your business and your bottom line.

“

THE FUTURE OF YOUR PRODUCT BUSINESS IS PROFIT-FIRST

BFCM isn’t just about big numbers—it’s about smart growth.
When approached with strategy, this season can become your most profitable quarter yet.
It’s how product-based businesses turn traffic into revenue, protect margins, and scale sustainably—
all while delivering an experience customers come back for.

ARE YOU MAKING THESE PROFIT-KILLING MISTAKES THIS BFCM?

Start Preparing for BFCM the Smart Way—Not the Stressful Way

When you know what to focus on, the chaos turns into clarity.

This free guide walks you through the key mistakes and missed opportunities that silently sabotage product businesses during BFCM—and how to avoid them with smart, margin-protecting strategies.

You’ll get clarity on what matters most at each stage, from forecasting sales and managing stock to setting up systems and delivering a standout customer experience.

Whether you’re looking to:
• Set smarter discounts that don’t wreck your margins
• Prep your ops and team without burning out
• Build repeatable processes that grow with your business—this guide gives you the clarity to take strategic, profitable action with confidence.

this is my gift for you

The BFCM Profit Protection Guide for Product-Based Businesses

Frequently Asked Questions

F A Q

What exactly is this guide?

It’s your shortcut to a more profitable BFCM. We break down six of the most common mistakes product businesses make during this season—and show you how to avoid them with smart, actionable strategies.

Is this just about marketing tips or discount tactics?

No—it’s not about surface-level hype. This guide covers behind-the-scenes areas that really impact your bottom line, like pricing strategy, returns, stock management, operations, forecasting, and post-sale reviews.

I’m already running a BFCM campaign. Is it too late to use this?

Not at all. Even if your promos are live, this guide can help you plug holes in your margins, refine your ops, and prepare for returns, inventory flow, and customer retention during and after the sale.

What if I’m new to BFCM or don’t feel ‘ready’?

Then this guide is perfect for you. It’s simple, clear, and shows you how to avoid overwhelm by focusing on what actually drives profit—not just what grabs attention.

Is this only for product-based businesses?

Yes—this was written specifically for e-commerce brands that sell physical products and want to improve their BFCM results through smarter planning and backend strategies.

What if I want personalised support for my BFCM strategy?

Great! That’s exactly what the Empower Hour is for. If you’re looking for tailored advice to refine your tech stack, pricing, stock plan, or back-end systems before BFCM hits, book a 1:1 session with Bec. In just one hour, we’ll uncover profit leaks, simplify your next steps, and help you move forward with confidence.

✳

GET READY TO GROW STRATEGICALLY

Your path to a more profitable BFCM starts here.

You’ve built the brand. You’ve got the products. Now it’s time to sell smarter—not just louder.

This free guide gives you a clear roadmap to make sure your Black Friday and Cyber Monday sales drive real growth—not just volume. From pricing and operations to inventory, returns, and retention—you’ll have the clarity and tools to take confident, profit-protecting action.