YOUR PROFIT BOOSTER FOR BFCM 2025

Drive Sales This BFCM Without Breaking the Bank—Start Today

Ditch the guesswork and set yourself up for a profitable sales season. The BFCM Profit Guide is your free step-by-step resource with 5 proven strategies to help you boost sales and protect your margins.
Designed for product-based businesses that want to scale sustainably—without the stress.

We can't wait to get this in your inbox!

First Name *

Last Name *

Email *

I consent to receive communications and understand I can opt-out at anytime.

HEY, AMBITIOUS E-COMMERCE FOUNDER—

You want record-breaking sales this BFCM. But will your strategy actually deliver profit?

You’ve poured time and energy into building a product business worth shouting about. But without a smart BFCM plan, it’s easy to chase sales and still see your profits flatline. That’s where the BFCM Profit Guide steps in.

This free 5-step playbook gives you a no-fuss, practical framework to:

– Craft discounts that drive sales without slashing margins
– Tighten up your ops so you can scale without chaos
– Manage stock smartly and avoid cashflow traps
– Win repeat customers and boost lifetime value
– Forecast like a boss and avoid costly surprises

No gimmicks. No stress. Just practical, proven strategies for e-commerce brands like yours—ready to grow profitably this BFCM and beyond.

FOR PRODUCT + E-COMMERCE FOUNDERS

Who Are Ready to Sell Smarter This BFCM—Not Just Slash Prices

You’re in the right place if your product-based business is growing—but your margins, stock, or systems feel messy behind the scenes.

This guide is for founders who want to do more than run reactive sales. It’s for those ready to simplify, strategise, and sell with purpose—without burning out or discounting blindly.

Whether you’re juggling forecasts, chasing profit goals, or trying to get ahead of the rush—this BFCM Profit Guide is your first smart step.

You’re growing your e-commerce sales—but not your margins

You’re seeing revenue, but profit? Not so much. This guide helps you tighten the back end without slowing sales.

You’ve played with tools like ChatGPT but haven’t used them to streamline ops

You’re ready to bring efficiency and insights to inventory, systems, and decision-making—minus the complexity.

You need clarity in your numbers (without spreadsheets ruling your life)

You’re not here to become a bookkeeper—you just want to know what’s working, what’s not, and what to tweak.

You’re done with guesswork and gut-feel sales

You want proven strategies and a plan, not panic. This guide helps you make confident, margin-minded moves that actually scale.

YOU DIDN’T BUILD THIS BUSINESS TO GUESS YOUR WAY THROUGH SALES SEASON.

Plan for Profit—Without Burning Out This BFCM

Every sales season in your product business sets the tone for the months ahead. And BFCM? It’s the one that can either grow your bottom line—or leave you stuck in a cycle of stress and slim margins.

You’ve got goals. Now you need a plan that keeps your sales, profit, and sanity aligned.

The BFCM Profit Guide is your permission slip to stop scrambling and start leading with clarity—through smart strategy, simplified systems, and numbers you actually understand.

This isn’t about going harder. It’s about doing better—with offers that work, ops that run smoother, and results that last long past Cyber Monday.

Because you deserve to grow profitably and sustainably—without discounting yourself in the process.

“

THE FUTURE OF YOUR PRODUCT BUSINESS IS PROFITABLE + INTENTIONAL

Profit doesn’t come from pushing harder—it comes from planning smarter.
When you lead with strategy and back it with clear action, you stop chasing sales and start creating results that last.
The BFCM Profit Guide helps you ditch the reactive grind and sell with clarity—one smart step at a time.

ARE YOU STUCK IN SALES MODE AND LOSING SIGHT OF PROFIT?

Start Scaling the Smart Way—Not the Scrappy Way

When you focus on what actually protects your profit, everything shifts.

This free guide helps you break out of reactive sales mode by showing you exactly where to focus next. It blends BFCM planning with sustainable strategy—so you stop slashing prices and start selling with purpose.

You’ll walk away with more clarity, stronger margins, and a sales roadmap that links today’s decisions to long-term growth.

Whether you're ready to:
• Run strategic offers without discounting blindly
• Streamline your ops across team, tools, and timing
• Set up a smarter sales season (that’s still wildly successful)

👉 This guide is for you.

this is my gift for you

Drive Sales Without Slashing Margins: The Free BFCM Strategy Guide for Product-Based Businesses

Frequently Asked Questions

F A Q

What exactly is this guide?

It’s a free, easy-to-digest resource featuring 5 actionable strategies to help product-based businesses maximise Black Friday–Cyber Monday sales without compromising their margins. It’s all about smarter planning—not heavier discounting

Will this help if I already have a BFCM plan?

Definitely. The guide doesn’t replace your current strategy—it enhances it. You’ll gain clarity on things like stock planning, profit-safe discounting, customer retention, and forecasting so your plan isn’t just about volume—it’s about profit

I’m not sure I can handle more complexity—will this overwhelm me?

Not at all. Each strategy is explained simply and designed to be immediately useful. No jargon, no fluff—just practical, margin-saving moves that even solo founders can implement quickly.

Does it only cover discount strategies?

Nope. It dives into 5 pillars: smart discounting, operational efficiency, inventory management, customer retention, and sales forecasting. You’ll get a full-spectrum view of how to protect your bottom line this season.

Is it really just for product-based e-commerce businesses?

Yes. If you manage inventory, run a shopfront or online store, and are planning for BFCM, this was written for you.

What if I want support tailored to my business?

That’s exactly what The Empower Hour is for. Book a 1:1 with Bec to deep dive into your systems, clean up your back end, and map out a profit-focused tech and sales strategy ahead of BFCM. One hour. Game-changing clarity.

✳

GET READY TO SELL WITH STRATEGY

Your path to a more profitable, stress-free BFCM starts here.

You’ve built the brand. You’ve got the products. Now it’s time to sell with intention—not chaos.

This free guide helps you prepare for BFCM with clarity—from offers and inventory to margin protection and post-sale growth. It’s built to help product-based businesses stop winging it and start scaling profitably.

You don’t need to discount more. You just need a better strategy.