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This is Business Podcast?

Welcome! If you found your way here after tuning into the This Is Business podcast, you’re already on the path to making this Black Friday–Cyber Monday (BFCM) your most profitable yet.

I’m Bec Laut, and I specialise in helping e-commerce entrepreneurs grow their businesses with sustainable strategies that drive profitability—not just sales volume. I’ve helped countless e-commerce brands scale while avoiding the costly pitfalls that can come with big sales events like BFCM.

The BFCM Trap: Sales Without Profit

We’ve all seen it happen—BFCM rolls around, sales volumes spike, customers flood your store, and revenue pours in. But when you crunch the numbers, the profits don’t always match up. Between deep discounts, soaring marketing costs, and the operational chaos of fulfilling orders, the excitement of BFCM can leave you with thinner margins—or worse, losses.

That’s why I’ve put together a guide specifically to help you Drive Sales This BFCM Without Breaking the Bank. These aren’t just generic tips; they’re the strategies I’ve honed while helping e-commerce entrepreneurs like you navigate the challenges of BFCM and come out more profitable on the other side.

Have you tuned in yet? Listen now!

Discover 5 powerful strategies to maximise your profits this Black Friday. Tune in to learn practical tips and expert insights that will help your e-commerce business thrive during the biggest shopping event of the year!

Are you ready to ensure your BFCM

sales are both high in volume and profitability?

Download the Free Guide:

5 Proven Strategies for a More Profitable Black Friday

Running a successful e-commerce business is no small feat, especially when Black Friday–Cyber Monday (BFCM) is around the corner. This high-stakes period can either skyrocket your profits or drain your resources, leaving you with more losses than gains.

But it doesn’t have to be that way.

Why Does This Matter?

During the This Is Business podcast, we touched on how BFCM is a massive opportunity—but also a potential danger zone for unprepared e-commerce businesses. Discounts can lure customers in, but if they’re too steep or not managed well, your margins shrink. Combined with high advertising costs, shipping fees, and operational stress, this can mean BFCM becomes more of a burden than a blessing.

That’s where my guide comes in. I’ll show you how to avoid these common pitfalls and create a BFCM strategy that not only increases your sales but also safeguards your profits. You’ll learn how to take control of every part of the process—from marketing to logistics—so your business doesn’t just grow in sales volume but also in profitability.

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What’s Inside?

In this exclusive guide, you’ll discover:

How to Maximise Profit Margins: Understand your costs and avoid over-discounting with smart, strategic offers that protect your bottom line.
Secrets to Operational Efficiency: Avoid costly bottlenecks by scaling your operations strategically and leveraging automation to keep things running smoothly during peak times.
Master Inventory Management: Learn how to plan your stock levels effectively to meet demand without tying up cash in excess inventory or missing out on sales due to stockouts.
Retain Customers Long After BFCM: Implement retention strategies that transform one-time holiday shoppers into loyal, repeat customers, driving sales long after the event ends.
Forecast Sales and Plan for Profit: Accurately predict demand, align your inventory, and manage cash flow to ensure your BFCM is profitable—not just busy.

Each of these strategies has been designed to help you not only survive BFCM but thrive during and after it. You’ll be equipped with practical, actionable steps to ensure your Black Friday sales boost doesn’t come at the cost of profitability.

Take Control of Your BFCM – Download Your Guide Today

You’ve already taken the first step by seeking out expert advice. Now, it’s time to put that advice into action. This guide is your blueprint to making BFCM the most profitable event of your year. Don’t leave your success to chance—use these strategies to protect your margins and drive sustainable growth.

Download Now

BFCM is your time to shine—but only if you’re prepared. Download this free guide now and take the first step toward a profitable and sustainable BFCM season.

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Ready to Go Further?

Looking to take things to the next level? If you're serious about scaling your profits beyond BFCM and setting your business up for long-term success, my 10-week course, E-commerce Elevation: Scaling Profits, is designed to do just that.

In this course, you’ll learn how to:

Optimise Your Tech Stack: Streamline your tools and processes so you can scale without stress.
Automate Key Operations: Free up your time by automating repetitive tasks and focusing on the parts of your business that need you most.
Master Profit-Driving Systems: Implement systems that not only increase your sales but do so profitably, ensuring sustained growth.

You’ll walk away with a comprehensive plan to scale your e-commerce business in a way that boosts both your revenue and your profits—not just during BFCM but throughout the entire year.

Spaces are limited, and this course fills up fast! Don’t miss your chance to be part of this transformative experience.

Here’s to Your Most Profitable BFCM Yet!

I’m so glad you’ve taken the time to invest in your business by listening to the podcast and downloading this guide. Whether you’re aiming to break sales records this BFCM or lay the foundation for long-term profitability, you’re in the right place.

Let’s make this BFCM your best one yet—and set your business up for lasting success.

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