5 Strategies You Need to Maximise Your Black Friday Profits

Are you ready to make the most of Black Friday this year? In my recent guest episode of this is business podcast, I sat down with host Kayla Malss a marketing expert based in Brisbane, we discussed the 5 strategies that will help product-based business owners increase their profitability during Black Friday. After all, it's the season for the best deals and discounts. But the question is, are you prepared for it?

The Ultimate Black Friday Playbook

You are probably thinking whether you still have the time to prepare—well, it is never too late to start looking at your strategy, especially if you are aiming for long-term profitability. Having a profitable strategy is not something that is limited to the selling season alone. We want to make sure that you can sustain your profitability long-term. In the episode, we dive into 5 strategies that will support your prep for the year's biggest selling season. Whether you’re a seasoned pro or it’s your first Black Friday, there’s something here for everyone.

What We Covered

Here’s a sneak peek of what you’ll learn: 

• Maximising your profit without over-discounting: We discussed how businesses should strategically plan their pricing strategy and discounts during this huge selling season. 
• Considering additional operational expenses: We mentioned additional operational costs that you might want to consider during Black Friday for smoother transactions.
• Managing inventory to avoid stockouts: Hearing the words “SOLD OUT” is a great problem to have, but sometimes if poorly managed it could lead to missed sales and profit. 
• Forecasting sales data to develop more effective strategies: Even if this is your first Black Friday season, there are still ways for you to get that sales data that you need.
• Retaining customers to drive long-term business growth: The selling season may be short-lived, but it is never the end of the game. Keeping your customers is where the challenge starts.  

Why These Strategies Work

What I love about Black Friday is that it is a unique opportunity not only to increase sales but also to acquire new customers and build long-term relationships with them. These strategies are not designed for making a quick buck—they’re designed for long-term business success. If you follow along, you’ll soon see the benefits long after the shopping season ends. 

Listen to the FULL EPISODE

Want to learn more? You can listen to the full podcast episode here. We unpacked all five strategies in detail, plus I threw a few bonus tips to help you maximise every single sale. 

Get Ready for Black Friday Sale

Download my Black Friday—Cyber Monday guide for a detailed, step-by-step plan to make sure your sale runs smoothly from start to finish. It’s free and it’s everything you need to get prepped and ready! Download Now!