ABOUT ME

hey there!

I'm Bec Laut

Product Business Strategist

I'm an extroverted -  introvert who feels most comfortable at my computer solving BIG problems for business.

I'm not just a tech enthusiast; I'm the catalyst your business needs to streamline operations and scale new heights. My tech journey began a decade ago at Xero, where I saw firsthand how much growth can be achieved by bridging the gap between advisors and small business owners.

As I immersed myself in this disruptive tech environment, I gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, I guide businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance.

Before embarking on my own venture, I led the tech aspect of PwC's Outsourced Finance Solution, Optimise. With a solid background in accounting, I understand that businesses need to do more than just generate revenue—they also need to maximise profitability. This is why I've applied my accounting expertise to the e-commerce sector.

Now, I'm on a mission to help e-commerce businesses harness the power of technology.

After working across various industries, I developed a deep appreciation for the digital evolution of commerce and its potential to help e-commerce entrepreneurs access new markets both globally and locally. 

I have now dedicated my business offerings to supporting budding product businesses to navigate the digital landscape and unlock their full potential. Optimising their tech tools and systems to scale their profitability to new heights.  

The Empower Hour

Do you need an empower hour? 

• To pick an experts brain
• To fix a tech issue in the back end of your business
• To add some automations to help your business flow
• To have a fresh set of eyes on your businesses systems

The Empower Hour is the perfect place to start.