Helping product-based founders scale with clarity and profiT
Welcome, I'M really GLAD YOU'RE HERE!
Running a business is no small feat, and if you’ve landed here, chances are you’re building something bold. Whether you’re knee-deep in spreadsheets, wrangling systems that don’t talk to each other, or wondering why your revenue isn’t sticking as profit - I see you. I’ve walked this path alongside clients, and through my own journey as a founder. This space is built to help you untangle the messy middle, streamline your back end, and scale in a way that feels aligned, sustainable, and genuinely rewarding.
MEET THE FOUNDER & CEO
I'm Bec Laut
I’m a business strategist, tech consultant, and product brand founder with a decade of experience helping eCommerce and product businesses clean up the chaos and turn revenue into real profit. I started in accounting, worked with powerhouse teams at Xero and PwC, and eventually built a business of my own — so I know what it’s like on both sides of the table. Whether you’re scaling your online store, launching wholesale, or just trying to get a handle on your margins, I’m here to help you simplify, streamline, and scale with confidence.
Registered BAS Agent
As a Registered BAS Agent, I’m legally recognised to advise and lodge on behalf of Australian businesses. This means you can trust the numbers, the systems, and the compliance behind the scenes.
Proven Track Record
I’ve worked with hundreds of product-based businesses — from emerging online stores to national franchising networks — helping them turn messy back ends into smooth, scalable systems.
Real Founder Experience
I run my own product-based brand, so I know firsthand what it’s like to juggle marketing, manufacturing, fulfilment, and finance — and why the back end really matters.
Strategic, Not Just Tactical
I combine financial know-how with operational insight to help you make decisions that drive profit, not just activity.
get to know me more
Some FUN facts about ME
I Went to a Performing Arts High School
Before I ever touched a spreadsheet, I was on stage studying dance and drama. These days, I channel that energy into hosting webinars and keynotes — minus the jazz hands (mostly).
My Chief Morale Officer Is a Golden Retriever Named Dave
Dave takes his role very seriously, especially when it comes to walk breaks, blocking my Zoom camera with a tail swipe, and personally inspecting every delivery that hits the doorstep.
I Run a Golf-Inspired Lifestyle Brand
I’m the founder of Clubdayze, a golf-meets-fashion brand designed to bring style and inclusivity to the course. What started as a creative outlet has grown into a stocked product line — and it keeps me grounded in what it really takes to run a product business.
As Featured in..
Public Accountant Magazine
Ticker News
This Is Business PodcaT
Australian Women’s Golf Network
For Founders Who Are Ready to Run Smarter,
Not HardER
The Support You Need to Scale Profitably and Sustainably
You’ve built a business you’re proud of — but behind the scenes, the systems aren’t keeping up. Whether you’re navigating inventory issues, unclear margins, or tech that’s not talking to each other, I help you turn chaos into clarity. With experience across accounting, eCommerce, and product-based retail, I offer strategic support tailored to your stage of growth.
Who I Help
I work with founders of online stores, wholesale brands, and multi-channel product businesses. My clients are often self-taught, scaling fast, and ready to stop guessing and start getting strategic — especially when it comes to systems, cash flow, and profitability.
The Problem I Solve
Most product businesses are leaving money (and time) on the table. Disconnected tools, manual processes, and unclear reporting lead to overwhelm, poor decisions, and burnout. I help you clean it up — and set up smarter ways of working that grow with you.
My Approach
I combine financial expertise, real-world retail experience, and deep tech knowledge to offer practical, tailored solutions. Whether you need a simple roadmap or full implementation, I meet you where you’re at — and help you build better systems, step by step.
Why It Matters
Because great products and strong branding aren’t enough. You deserve a business that works behind the scenes — one that supports your life, not runs it. When the back end flows, you unlock the space to scale, create, and enjoy what you’ve built.
