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Whether you're looking for step-by-step guides, tech recommendations, or practical insights — this is where product-based founders come to scale smarter.


Take the stress out of BFCM with a step-by-step guide built for eCommerce and product brands. From pre-sale planning to post-sale analysis, this checklist helps you stay organised, boost sales, and keep your backend running smoothly — all without the chaos.
These are the platforms I use and trust to run both mine and my clients businesses. Inside you'll find the best accounting, inventory, reporting, and automation tools with clear notes on why they work and who they’re for..
Discover the 6 biggest mistakes eCommerce brands make during Black Friday–Cyber Monday — and how to avoid them. Learn practical strategies to protect your margins, optimise operations, and turn your busiest sales season into your most profitable one yet.
Learn how to use AI to calculate your key financial ratios and uncover the insights behind your numbers. This practical guide helps you understand your profitability, manage your cash flow, and make smarter business decisions — without needing an accounting degree.
Simplify your month-end process with this step-by-step checklist designed for Shopify and Xero users. From reconciling payments to reviewing profits, this guide helps you stay organised, accurate, and confident in your numbers — every single month.
Ready to take your eCommerce business beyond retail? Discover 5 proven strategies to master the B2B market — from building strong buyer relationships to creating seamless wholesale systems that scale. Learn how to boost revenue, streamline operations, and grow confidently into the business-to-business space.
Discover the 3:3 Method — a powerful planning framework designed to help eCommerce owners balance short-term action with long-term vision. This guide helps you set clear goals, plan smarter, and build unstoppable momentum for growth over the next 3 quarters (and beyond).
Make your next stocktake stress-free with this practical kit designed for eCommerce and product-based brands. Get step-by-step checklists, pro tips, and templates to help you plan smarter, reduce errors, and turn your stocktake into a profit-boosting opportunity.
Before you rebuild, rebrand, or burn it all down — start with a strategic trim. This toolkit helps you cut the clutter, streamline your operations, and focus on what truly drives profit. Learn how to identify what to keep, what to cut, and what to clean up so you can scale with clarity and confidence.
Discover the exact systems, tools, and task-blocking methods that keep product-based founders focused, organised, and profitable. From weekly resets to automation checklists, this guide helps you take control of your time, streamline operations, and stay one step ahead — without the burnout.

Join hundreds of product-based founders who get my best insights, tools, and behind-the-scenes lessons delivered straight to their inbox. From margin-boosting tips to systems that save hours — it’s the kind of content you’ll actually look forward to opening.
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